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Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan

Note to Blockbuster: While this post may sound one sided, I called your corporate communications number three times over the span of a week, spoke to a live person, gave them all my details and was told someone would call me back. In Part 2 ,Why your Music Marketing Strategy may not be ready for the 2012 Digital Era; we spoke about monitoring your brand in your integrated Marketing Strategy. The first venture into social media for many companies, whether a small start up or a big brand, is to create a Facebook page to 'experiment' with social media, which is seen as an add on to other marketing activities. Also, there will be an 2013 will see a flooding of live tweets and social platform integration from watchers, as well as a new social TV ratings standard alongside traditional Nielsen ratings. And, in order to succeed, it is vital to mesh the content that a brand publishes into the overall marketing strategy. Without that, any digital marketing strategy will be a 'house built on sand'. Brand Media Strategy: Integrating Communications Planning in the Digital Age – Antony Young. One final branding book you'll want to take a look at is Young's “Brand Media Strategy,” which offers specific On the other hand, if you're looking for more in-depth knowledge on the web's largest social networking site, look no further than Shih's “The Facebook Era.” Twitter Power: How to Dominate Your Market One Tweet at a Time – Joel Comm. (Plus, let's not forget Also see new site designs for major media brands like USA Today and Mashable, entertainment companies, and famous people profiles. The paradox is that most of these same companies would not undertake offline marketing activities on a whim, but carefully plan their campaigns to the smallest detail. 2013 will be a major year for video, the consumption of film, and a new era of consumer power. We've seen Blockbuster do wacky things like create in-store kiosks for downloads and their executives have never had a clear strategy for how they plan to take their video business into the digital era. In our final part with Geoff Livingston we The social media becomes a feedback loop while simultaneously creating that word of mouth you're looking for via their public shares (which their networks see) Then you have a blurred media experience that transcends old and new.